There’s a simple equation to work out your bounce rate as a percentage: The lower the bounce rate the better, as this means that more emails than not are landing where they should. Your email bounce rate refers to the percentage of emails that “bounce” back to you (a.k.a. If you’ve got questions like what is a hard bounce in email marketing? and how do I even calculate my bounce rate? you’re not alone. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers to regularly communicate with.Įmail Bounce Rate Definition – What Is It? It happens people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled.īut having a high email bounce rate can be detrimental to your overall email deliverability, which is why it’s important to not overlook it. Unfortunately, bounced emails are a common part of email marketing. Think about it: a subscriber willingly hands over their email to get valuable information from you and they end up not getting it – it’s a lose-lose situation for everyone. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results. Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox.

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